Analyze HTTP redirects, status codes, and redirect chains instantly. Check 301, 302, 307, and 308 redirects for SEO optimization, troubleshooting, and performance monitoring with detailed response analysis.
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Follow entire redirect chains and identify all intermediate steps and final destinations
Identify all HTTP status codes including 301, 302, 307, 308, and error codes
Measure response times for each redirect step to identify performance issues
Examine HTTP headers for caching, security, and redirect configuration details
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URL redirects are server responses that automatically send users and search engines from one URL to another. They're crucial for SEO because they help maintain link equity when pages are moved, prevent 404 errors, and ensure a smooth user experience. 301 redirects are permanent redirects that pass most link authority to the new URL, making them ideal for permanently moved content. 302 redirects are temporary and don't pass full link equity, suitable for temporary moves or A/B testing. 307 and 308 redirects are newer HTTP/1.1 standards that preserve the original HTTP method. Proper redirect implementation prevents loss of search rankings, maintains user experience, and helps search engines understand your site structure. Too many redirects in a chain can slow down page loading and dilute SEO value, so it's important to minimize redirect chains and use the appropriate redirect type for each situation.
Each redirect type serves different purposes: 301 Moved Permanently - Indicates the resource has permanently moved to a new location. Search engines transfer most ranking signals to the new URL. Use for permanently moved pages, domain changes, or URL structure changes. 302 Found (Temporary) - Indicates temporary relocation. Search engines typically don't transfer ranking signals. Use for temporary moves, maintenance pages, or A/B testing. 307 Temporary Redirect - HTTP/1.1 equivalent of 302, but guarantees the request method won't change. More precise than 302 for maintaining POST requests. 308 Permanent Redirect - HTTP/1.1 equivalent of 301, but preserves the request method and body. Newer standard that's more explicit about maintaining the original request. SEO Impact: 301 and 308 pass link equity, while 302 and 307 generally don't. Performance: Each redirect adds latency, so minimize redirect chains. Best Practice: Use 301 for permanent moves and 302 for temporary situations.
Redirect chains occur when one redirect leads to another, creating a sequence like URL A → URL B → URL C → Final URL. Performance Impact: Each redirect adds 100-300ms of latency, significantly slowing page load times. Mobile users are particularly affected due to higher latency. Multiple redirects can timeout on slower connections. SEO Consequences: Search engines may not follow long redirect chains (Google typically follows up to 5 redirects). Link equity gets diluted with each redirect step. Crawl budget is wasted on unnecessary redirects. User Experience: Slower page loads increase bounce rates. Users may abandon pages that take too long to load. Best Practices: Limit redirect chains to maximum 3 hops, ideally 1. Regularly audit and fix redirect chains. Update internal links to point directly to final destinations. Use tools like our redirect checker to identify and resolve chains. Technical Issues: Redirect loops can crash browsers. Mixed HTTP/HTTPS redirects can cause security warnings.
Understanding HTTP status codes is crucial for redirect analysis: 2xx Success Codes: 200 (OK) - Final destination reached successfully. This is your goal. 3xx Redirect Codes: 301, 302, 307, 308 (discussed above). 304 (Not Modified) - Cached version is current. 4xx Client Error Codes: 404 (Not Found) - Broken redirect destination, immediate fix needed. 403 (Forbidden) - Access denied, check permissions. 410 (Gone) - Resource permanently deleted. 5xx Server Error Codes: 500 (Internal Server Error) - Server configuration issues. 502 (Bad Gateway) - Proxy/CDN problems. 503 (Service Unavailable) - Temporary server issues. Critical Issues: Any 4xx or 5xx codes in redirect chains break the user experience and harm SEO. Monitoring: Regularly check for status code changes. Set up alerts for error codes. SEO Impact: Error codes stop link equity transfer and can result in pages being deindexed. Quick resolution is essential for maintaining search rankings.
Regular redirect monitoring is essential for maintaining website health: Frequency Recommendations: Monthly checks for small websites (under 1,000 pages). Weekly checks for medium websites (1,000-10,000 pages). Daily or automated checks for large websites (10,000+ pages). Immediate checks after site migrations, URL changes, or server updates. What to Monitor: Redirect chains and loops. Status code changes. Response time increases. Broken redirects leading to 404s. Tools and Methods: Our URL Redirect Checker for quick analysis. Google Search Console for crawl errors. Screaming Frog for comprehensive site audits. Server log analysis for redirect patterns. Automated Monitoring: Set up alerts for redirect changes. Use uptime monitoring services. Implement redirect testing in CI/CD pipelines. Best Practices: Document all redirects and their purposes. Test redirects after server changes. Monitor Core Web Vitals for performance impact. Keep redirect maps updated during site changes.
Avoid these critical redirect mistakes: Wrong Redirect Type: Using 302 instead of 301 for permanent moves loses link equity. Using 301 for temporary changes confuses search engines. Redirect Chains: Creating unnecessary multi-step redirects. Not updating internal links after redirects. Redirect Loops: URL A redirects to URL B, which redirects back to URL A. Causes infinite loops and crashes browsers. Mixed Protocol Issues: HTTP to HTTPS redirect chains. Inconsistent www/non-www redirects. Poor Implementation: Redirecting to irrelevant pages (soft 404s). Mass redirecting to homepage instead of relevant pages. Not redirecting old URLs after site restructure. Performance Issues: Not optimizing redirect response times. Using client-side redirects (JavaScript/meta refresh) instead of server-side. Monitoring Failures: Not testing redirects after implementation. Ignoring redirect errors in Search Console. Prevention: Plan redirect strategy before site changes. Test all redirects thoroughly. Monitor redirect performance regularly. Use appropriate redirect types for each situation.
Optimize your redirect strategy with these steps: Audit Current Redirects: Use tools like our redirect checker to map all redirects. Identify chains, loops, and broken redirects. Document redirect purposes and destinations. Fix Common Issues: Eliminate redirect chains by pointing directly to final destinations. Remove redirect loops immediately. Update internal links to bypass redirects. Fix broken redirects (404/500 errors). Optimize Redirect Types: Use 301 for permanent moves and domain changes. Use 302 only for temporary situations. Implement 308/307 for HTTP/1.1 compliance when needed. Performance Optimization: Minimize redirect response times. Use CDN for faster redirect processing. Implement redirects at server level, not application level. SEO Best Practices: Redirect to most relevant pages, not just homepage. Maintain URL structure when possible. Update XML sitemaps after redirect changes. Monitor Search Console for crawl errors. Testing and Monitoring: Test redirects in multiple browsers. Set up automated monitoring. Regular audits after site changes. Track Core Web Vitals impact.