Check your website's Domain Authority (DA) score instantly with our free DA checker tool. Analyze domain strength, authority metrics, and get actionable insights to improve your SEO performance and search engine rankings.
Enter a domain name (e.g., example.com) or full URL to check its Domain Authority score
Predicts ranking ability on SERPs
Individual page ranking strength
Quality of backlink sources
Quantity of backlink equity
Enter a domain name above to get an instant Domain Authority analysis with detailed metrics, historical trends, and actionable recommendations to improve your SEO performance.
Get your Domain Authority score from 0-100 with detailed analysis
Track DA changes over time and identify growth patterns
Get actionable recommendations to improve your domain authority
Enter the domain or URL you want to analyze for Domain Authority assessment.
Analyze multiple factors including backlinks, domain age, and content quality.
Calculate DA score using advanced algorithms and authority metrics.
Generate comprehensive reports with insights and improvement recommendations.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). DA scores range from 1 to 100, with higher scores corresponding to greater likelihood of ranking. It's calculated using multiple factors including linking root domains, number of total links, MozRank, MozTrust, and other proprietary metrics. DA is a comparative metric, meaning it's best used to compare the relative strength of websites rather than as an absolute measure.
This is a demonstration tool that uses algorithmic estimation based on domain characteristics to provide educational DA scores. For official Moz Domain Authority scores, you would need to use Moz's official tools or API. Our tool analyzes factors like domain age, TLD, length, and applies statistical models to estimate DA ranges. While not identical to Moz's proprietary algorithm, it provides valuable insights into domain strength factors and serves as an educational tool for understanding DA concepts.
Several key factors influence Domain Authority: Linking Root Domains - The number of unique domains linking to your site. Link Quality - Authority and trustworthiness of linking domains. Content Quality - Relevance, depth, and value of your content. Domain Age - How long the domain has been registered and active. Technical SEO - Site structure, speed, and crawlability. Social Signals - Social media engagement and mentions. Brand Mentions - Unlinked brand citations across the web. User Experience - Bounce rate, time on site, and engagement metrics.
Domain Authority (DA) measures the ranking strength of an entire domain or subdomain, while Page Authority (PA) measures the ranking strength of individual pages. DA considers the overall authority of the entire website, including all its pages and the collective link profile. PA focuses on a specific page's ability to rank, considering factors like the page's individual backlinks, internal links, content quality, and on-page optimization. A domain might have high DA but individual pages could have varying PA scores depending on their optimization and link profiles.
To improve Domain Authority: Build High-Quality Backlinks - Focus on earning links from authoritative, relevant websites. Create Exceptional Content - Develop comprehensive, valuable content that naturally attracts links. Optimize Internal Linking - Create a strong internal link structure to distribute authority. Improve Technical SEO - Ensure fast loading, mobile-friendly, and crawlable website. Remove Toxic Links - Audit and disavow harmful backlinks. Build Brand Authority - Increase brand mentions and citations. Be Patient - DA improvements take time, typically 3-6 months to see significant changes.
Domain Authority should be monitored regularly but not obsessively. Check your DA monthly or quarterly as part of your SEO reporting routine. DA changes slowly over time, so daily checking isn't necessary and can be counterproductive. Focus on long-term trends rather than small fluctuations. It's more important to consistently work on the factors that improve DA (quality content, link building, technical SEO) than to constantly monitor the score. Use DA tracking to measure the effectiveness of your SEO efforts over 3-6 month periods.
Domain Authority is relative and depends on your industry and competition. Generally: 0-20: Very low authority, typical for new websites. 21-40: Low to moderate authority, room for significant improvement. 41-60: Good authority, competitive in many niches. 61-80: High authority, strong competitive position. 81-100: Very high authority, typically reserved for major brands and established websites. Remember, it's easier to grow from 20 to 30 than from 70 to 80. Focus on improving relative to your direct competitors rather than achieving an arbitrary number.